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Under Armour began in 1995 as an idea of our founder, Kevin A. Plank, then special teams captain for the University of Maryland football team, when he set out to develop a next generation T-shirt. A year of fabric and product testing resulted in the first Under Armour compression product a synthetic shirt worn beneath an athlete¹s uniform or equipment that provided a snug fit, like a second skin, and remained drier and lighter.
Since then, our products have evolved and expanded to include a wide variety of shirts, shorts, underwear, outerwear, gloves and other offerings, but our focus has remained the same to replace basic cotton products with innovative performance products that enable the wearer to feel drier, lighter and more comfortable.
Under Armour is a leading developer, marketer and distributor of branded performance products for men, women and youth. We endeavor to build each and every Under Armour product with superior fabrication and design innovation utilizing a variety of synthetic microfiber fabrications.
Our products are merchandised to clearly communicate the condition or uses for which they were designed, including HeatGear to wear when it is hot, ColdGear to wear when it is cold and AllSeasonGear to wear when conditions are between the two.
Under Armour is a licensee of the National Hockey League, supplier to the U.S. Ski Team, USA Rugby, the National Lacrosse League, and Major League Lacrosse; and the Company's products are worn by professional football, baseball, and soccer players, as well as athletes in major collegiate and Olympic sports.
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